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Influencer Marketing and Social Media

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The Battle for Influencers: How Social Influence Has Changed

Oct 26, 2015

Social media is a new frontier in marketing, and there are new platforms popping up all the time. While celebrities will always have influence, the real influencers on social media are the content creators who know how to connect with and build digital audiences. Each new platform aims to cultivate and attract an engaged user … Continue reading The Battle for Influencers: How Social Influence Has Changed »

Best Practices For Branded Vine Videos

Oct 26, 2015

Launched in 2013 by Twitter as a standalone social video app, Vine has been growing exponentially during the past two years as video became increasingly crucial to successful social media campaigns. Boasting 40 million registered users so far, Vine is delivering five pieces of fun and engaging video content to Twitter users each second. For … Continue reading Best Practices For Branded Vine Videos »

Influencer Q&A: Miles Gray @milesgray88

Oct 26, 2015

This born and raised Aussie lives full days working at a physiotherapy clinic, while being a successful influencer on the side. Read below to learn more about the interesting and talented Miles Gray!

A Desert Retreat with a Front Row-Worthy Guest List

Oct 26, 2015

We love ourselves a good travel destination. Can you blame us? Part of our job is scrolling through fomo-worthy travel feeds. With Summer quickly approaching, we thought it was the perfect opportunity to round up the troops and escape to the Avalon Hotel in Palm Springs for an #InstaRetreat. What is an InstaRetreat you ask? … Continue reading A Desert Retreat with a Front Row-Worthy Guest List »

6 Ways to Ace ‘Influencer’ Engagement Basics

Oct 26, 2015

One of the biggest challenges companies face in their infancy is how to effectively market and advertise their products and services. More often than not, start-ups simply don’t have the budget to execute traditional advertising initiatives. Luckily, however, there are influencers you can consider turning to — big names maybe, yes, but also ordinary people … Continue reading 6 Ways to Ace ‘Influencer’ Engagement Basics »

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5 Brilliant Viral Marketing Ads From Brands that Know How To Follow the Trend

Sep 09, 2016

En Français ici!! We spend a crazy amount of time on Facebook. Your boss knows it, your spouse knows it and brands know it. That’s why they take inspiration from the most shared video and use it as new way to make commercial. Here’s 5 example of brands that nailed it without even using kittens: 5.Android: … Continue reading 5 Brilliant Viral Marketing Ads From Brands that Know How To Follow the Trend »

5 marques qui ont parfaitement utilisé la tendance des publicités virales

Sep 11, 2016

In English HERE! On passe un temps fou sur Facebook. Votre boss est au courant, votre petit ami est au courant et les marques le sont aussi. C’est pourquoi ils s’inspirent des vidéos les plus partagées comme inspiration pour leur publicité. Je vous présente 5 exemples de stratégies réussis sans même l’aide de chatons:  5.Android: … Continue reading 5 marques qui ont parfaitement utilisé la tendance des publicités virales »

5 Brilliant Viral Marketing Ads From Brands that Know How To Follow the Trend

Sep 12, 2016

En Français ici!! We spend a crazy amount of time on Facebook. Your boss knows it, your spouse knows it and brands know it. That’s why they take inspiration from the most shared video and use it as new way to make commercial. Here’s 5 example of brands that nailed it without even using kittens: 5.Android: … Continue reading 5 Brilliant Viral Marketing Ads From Brands that Know How To Follow the Trend »